Business/Industry Certified Program (Marketing)

DECA is the co-curricular vocational student organization for students enrolled in Marketing Education. Participation in DECA helps students to develop skills and competence for marketing careers, builds self-esteem, and provides opportunities to experience leadership and to practice community service. DECA's Program of Work includes activities such as sales projects; banquets; social activities; local, state, and national competitive events; meetings; conferences; participation in community service projects; and leadership training. DECA helps Marketing Education students select and prepare for careers in marketing, management, and entrepreneurship. DECA is committed to advocacy for Marketing Education and the growth of business and education partnerships. DECA bridges the gap between traditional classroom-based Marketing Education and the constantly changing demands and challenges of employers in the business world.

Goals:

The broad goals of the Marketing Education program are to:
provide students the occupational preparation that will facilitate the development of competent workers in marketing;
enhance the development of employability skills;
reinforce basic skills in such areas as communications, mathematics, human relations, and reading;
develop an understanding and an appreciation of the marketing concept and its application;
stimulate student interest in career development;
develop an understanding of marketing functions; and
create an interest in the free enterprise system.

DECA Creed:

I BELIEVE in the future which I am planning for myself in the field of marketing and management, and in the opportunities which my vocation offers.

I BELIEVE in fulfilling the highest measure of service to my vocation, my fellow beings, my country, and my God -- that by so doing I will be rewarded with personal satisfaction and material wealth.

I BELIEVE in the democratic philosophies of private enterprise and competition, and in the freedoms of this nation -- that these philosophies allow for the fullest development of my individual abilities.

I BELIEVE that by doing my best to live according to these high principles, I will be of greater service both to myself and to mankind.

 

Purpose:

The purpose of the Marketing Education program is to prepare students to enter and advance in productive careers in marketing and/or to enter postsecondary education in marketing. This program focuses on enabling students to develop knowledge, skills, and the abilities needed in marketing jobs at the entry, career-sustaining, and marketing specialist levels.